Web Design

In a print catalog, "production values" refers to the quality of the paper and printing processes used, the number and quality of images, and the care taken with graphic design. High production values are critically important in catalogs, which have to convince consumers to want to learn more/buy based on a few sheets of paper. Production values are even more important on the Web. Consumers will not respond to an amateurish Web site. So your site needs to inspire visitors with confidence. It should say that yours is the kind of company that does things right, and that if I deal with you, it will be a good experience. Your site needs to say, we mean business.

What makes a site say that? The same thing that makes a Ferrari look like it means business: good design. On the Web, good design means good proportions, appropriate typefaces, clear layout, animation and multimedia support, and color combinations that work. Of course there is no direct connection between the quality of your site and the quality of your company. A company could have fantastic products or services, but a lousy web presence. But usually there is a connection, and that is what visitor's to your site will assume. If your company is unable to put up a good Web site, then it seems natural to assume that your company cannot deliver good products or services. The most extreme case, of course, is when your company does not have a Web site at all. Occasionally I go to look for information about some product, but find that the company either doesn't have a Web site, or has a site with nothing on it. Not impressive.

Overall the most important feature of a Web page is the organization. That is what visitors will notice first. It should be possible to "read" the structure of a page at a glance. A high quality Web site looks clear. A badly designed site looks haphazard. A good Web site doesn't just happen, it takes planning by people who have done it before. At Sunshine Design our design and production team, combined with management's hands on 30 years experience will bring in the results needed. Check our portfolio. Better yet, become part of that portfolio.